Starbucks Corp. announced today a new alliance with talent agency William Morris. WMA will identify music, film and book projects for Starbucks to consider for marketing and distribution in its stores.
"We believe Starbucks is a very powerful distribution channel," Schultz said in a news release, "which is why we are so pleased to be working with the largest diversified talent and literacy agency in the world, William Morris Agency, to bring our customers even more forms of entertainment."
William Morris Chief Executive Jim Wiatt said in the same statement: "As they extend their reach into broader forms of entertainment, we couldn't be more pleased and honored to be working with Starbucks."
Comments